#170 Lori Bitter: Boomer Business Summit 2018

#170 Lori Bitter: Boomer Business Summit 2018

 
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Lori Bitter: Boomer Business Summit 2018

ASA: 2020 View – Your Blueprint for the Longevity Economy

As part of our special series for the American Society on Aging our guest today on the Not Old Better Show is Lori Bitter. 

Lori Bitter is an expert on aging and the mature consumer.  Lori Bitter is a strategist, analyst, research leader, and the former president of advertising giant, J. Walter Thompson’s Boomer division, JWT BOOM.  Lori Bitter co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging event in San Francisco. 

My thanks to our guest today, Lori Bitter, who co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging’s event in San Francisco, and is part of the ASA’s “2020 View:  Your Blueprint for the Longevity Economy.”  More information about the Boomer Business Summit, Lori Bitter, her book  “The Grandparent Economy,” and the event coming up March 28, 2018, is available at our web site: NotOld-Better.com

Written by Paul Vogelzang

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