MommyCast

In 2010, MommyCast, nominated by sponsor partner Procter & Gamble’s Pampers division, won the prestigious EFFIE Award, Media Innovation, Technology & Sales Quantification category. Based on P & G Pampers Business Goals and Equity Enhancement Goals, MommyCast and MommyCast Latina delivered “10.7 MM downloads to over 2MM unique moms, 38% of which are Gen Y moms, and incremental sales volume of over $4 MM, double the $2 MM going-in ROI.” (Source: Dynamic Logic and P & G).

The EFFIE Award, and EFFIE Worldwide, “champion the practice and practitioners of marketing effectiveness.” The EFFIE Awards are nown by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success through sales.

2006, and my company, KDCP

Gold Effie 2010